In 2013 for the first time, Beattyville, KY took advantage of this nation wide event by creating a sweepstakes to encourage local shopping. The sweepstakes was simple, visit participating businesses and submit an entry. The rules only allowed for one drop per person per store. Therefore in order to have multiple chances, participants had to travel around to all business location.There was a large turnout to the Small Business Saturday event in Beattyville on Saturday, November 30, 2013. The blue “Shop Small Drop Boxes” were stuffed with 966 entries by the end of the day.
Many shoppers visited local business for the first time or revisited places they had not been in a long time. Holiday shopping was done at home, as they saved time and gas money. Many businesses saw an increase in traffic in their stores which results in more sales. When shopping occurs locally, 80 cents to every dollar stays and circulates locally. This circulation feeds the local economy and gives that boost to small businesses so they can live past the average lifespan of 2.5 years.
On Saturday in Beattyville 51% of the participants purchased an item while going around to all the businesses. This means every other customer who entered a store made a purchase. Of the purchases made 33% were between $1-$25. Using the survey information from the 966 entry cards, it can be concluded that on Saturday the local economy was boosted by $20,000.
On Monday, December 2nd, 2013 the drawing for the 5 sweepstakes winners occurred at the Tourism Center Caboose. In attendance were event sponsor representatives including Carol Kincaid from the Chamber of Commerce, Robert Stamper from Beattyville/Lee County Tourism, County Judge Steve Mays, Mayor John Smith, and Dedra Brandenburg with Tourism and Lee County Economic Development. Five winners were drawn to receive $100 each and they were Elizabeth Hollon, JaCinda Warner, Harold Bailey, Danny Jewell, and Brandon Caudill.
It is time again for Small Business Saturday 2014! This year Beattyville has 33 storefront businesses and to the 17 Home-based businesses who are participating, for a total of 50 businesses! This means there is plenty of shopping opportunities for everyone, so be sure to stay in Beattyville on Saturday, November 29th and do your holiday shopping at home!