- The festival generated an estimated $738,000 in expenditures in Beattyville, Lee County, and the surrounding area, $246,000 of which represents new funds brought into the area by visitors.
- Festival attendees’ expenditures support an estimated $41,320 in local wages. This is a conservative measure of the festival’s economic impact.
- A notable 91% of attendees reported attending the festival at least once before, demonstrating the strong pull and local appeal of the festival.
- The most popular festival events were the live music shows, Woolly Worm Raceway, and Woolly Worm Car Show.
The study was conducted by Dr. James Maples and EKU Graduate Student Mora Rhem. Dr. Maples is most well known for his work done on the Economic Impact Studies of Rock Climbing in the Red River Gorge and surrounding areas.
Read the full report here!